Rap legend Snoop Dogg is collaborating with Australian wine brand 19 Crimes to release his own vino “Snoop Cali Red” coming out this summer.
The wine is being promoted as the brand’s first California wine and no surprise features Snoop’s face on the label. The red wine blend includes 65 percent Petite Syrah, 30 percent Zinfandel, and 5 percent Merlot for $12 a bottle, according to Food & Wine.
“I’ve been a fan of this wine, and I’m excited to unveil my Snoop Cali Red this summer and share the experience with all my fans,” Snoop said in a press release.
“It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!” the Hip Hop legend added.
19 Crimes’ Marketing Vice President John Wardley added: “Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red. Snoop embodies the spirit of 19 Crimes—rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”
Founded in 2012, 19 Crimes pays tribute to Australia’s convict history. Each bottle depicts a convict who was shipped to Australia for committing one or more crimes.
Snoop is no stranger to the food industry. In addition to co-hosting a cooking show with Martha Stewart, Snoop released his own cookbook in 2018 titled From Crook to Cook: Platinum Recipes from Tha Boss Dogg’s Kitchen.
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